Funding Circle
Firing Circlers up for the next success chapter
Fin-tech unicorn Funding Circle helps small business access the funds they need to succeed. Post-IPO they wanted to articulate a rally-cry for their people and the outside world, one that captured their incredible journey and helped them redefine what it means to be a public company in a bold new brand strategy, people promise and target culture model.
All in for the cause
To tell the world, loud and proud, what they stood for and believed in – our strategy needed to be clear, rousing and authentic. We spent time with CEO Samir Desai CBE to go back to deeply held, founding philosophies that ‘people are made to do more’, the importance of what small business represents in society and his goal to get small business the funding they need in a market geared towards giants.
A new deal for a new world
The people promise was defined at a pivotal moment in Funding Circle’s history. Our work helped them decide what to bring forward and what elements to leave behind forever in a target culture model and talent offer that stood strong in the ‘new world’ to balance both the business they are and the business they want to be.
A Circler promise for Circlers everywhere
The people promise became the ‘Circler Promise’, which we translated into targeted messaging for each employee segment to help create the right picture of Funding Circle across the globe. We launched it to 1,000 employees in a live walk-through with a clear activation roadmap of initiatives for the year to come.
