Our belief
Brands are judged by what they do,
not what they say
We founded People Made on a core truth.
That brands are defined by the actions, behaviours and decisions of your people.
That’s why we set about connecting the world of brand with the world of culture, to go from strategic thinking to practical activation.
Our work brings leaders from brand, culture and experience together as one, to create truthful brands that do what they say.
What we do
Purpose
& Values
Authentic purpose provides meaning for your brand and business. It’s both a guiding principle, offering wisdom and direction, as well as a powerful idea, creating connection and empathy. When fully brought to life through values and behaviours it generates trust and loyalty both inside and out.
What we do
- Purpose definition
- Brand strategy
- Values definition
Culture &
Employer Brand
Culture is the driving force within any organization. It creates unity and cohesion, shapes ways of working, directs mindset and attitude. It’s no longer enough to create a great place to work – you need a culture that creates great work: inclusive and adaptable and brought to life through a powerful evp and employer brand.
What we do
- Culture and talent study
- Defining future culture
- Employee Value Proposition
- Employer brand identity and message
Activation
& Change
We help organisations to activate their strategy in order to drive true and lasting change; embedding new ideas deep into the fabric of the employee experience by realigning people processes across the employee lifecycle; then supporting and reinforcing through powerful communications, hallmarks and ‘moments of truth’ that bring the strategy to life.
What we do
- Employee Experience and Journey Mapping
- Communications and engagement
- Change management and measurement